Smile is a clothing collection built around simple contrast. Each piece features a small yellow smile paired with blunt, ironic phrases like “I HATE YOU” and “I HATE HUMANITY.” Cute visuals meet dry, sarcastic text, creating designs that feel playful and sharp at the same time. The graphics are intentionally minimal. The smile stays consistent across the collection, acting as a quiet signature, while the phrases do the talking. From a distance, the designs look light and friendly. Up close, the message flips the mood. Smile doesn’t aim to be loud or overly expressive. The humor is flat, casual, and self aware. The phrases are exaggerated, meant to be read as irony rather than literal statements. It’s less about shock and more about a subtle twist that people notice after a second look. Designed for everyday wear, the collection fits easily into casual wardrobes. The pieces are easy to style, easy to layer, and simple enough to wear on repeat. Nothing complicated, nothing forced. Smile is for people who like contrast, understatement, and humor that doesn’t need explanation. Cute on the surface, blunt underneath.
